Payroll is decided early: around the first hire, or when the owner starts paying themselves a salary. A list of newly formed businesses puts you in front of owners before they pick a provider.
175,594 new businesses were formed in September 2026 across the 15 states ListRiver covers, led by Florida with 53,311.
A business formed in the last few months is the most likely to be setting up payroll for the first time.
Filter to corporations and LLCs, the entity types most likely to run payroll, and leave out the rest.
Monthly refresh files flag every newly registered business that matches your filters.
Businesses on record by formation month, from official state registry records. See the methodology.
Every business newly registered across 12 states, as one file each month. More than 165,000 businesses registered in September. No repeats, and you can cancel any time.
$199 a month
More than 2.2 million businesses formed in the last 12 months across 15 states, one CSV file per state, with 2 monthly updates.
$1,499 one time
Both are licensed to your organization for its own use and may not be resold or shared.
Every record has the business name and address, so direct mail reaches the whole list. Email addresses are on file for a small share of records and phone numbers for almost none; the list builder shows the exact count before you pay and can limit a list to records that have them. You are responsible for following the marketing laws that apply, such as CAN-SPAM for email and do-not-call rules for phone.
See the exact count and price as you filter by county, city, ZIP, entity type and formation date. Download a CSV right away and get monthly refreshes. Verified businesses can pay 20% today and the rest over 6 months with Pay-in-6™, building business credit as they pay.
175,594 new businesses were formed in September 2026 across the 15 states ListRiver covers, led by Florida with 53,311. ListRiver publishes the count for every state each month.
ListRiver updates its database every week from each state's published file. States publish on their own schedules, from daily to monthly, so a new business appears once its state's next file includes it.
Yes. The list builder filters by formation date, and every list includes monthly refresh files that flag newly registered businesses matching your filters.
Lists are priced per record. The list builder shows the exact count and price before you pay. Verified businesses can pay 20% today and the rest over 6 months.